How Weather Affects Exterior Real Estate Photography
Sellers see a gray sky and want to reschedule. Almost always the answer is no. Overcast is a free softbox, and the weather that actually warrants moving a date is narrower than you’d think.
Sellers see a gray sky and want to reschedule. Almost always the answer is no. Overcast is a free softbox, and the weather that actually warrants moving a date is narrower than you’d think.
Everything else in your listing is downstream of one image, seen at thumbnail size on a phone. Why the default exterior shot is often the wrong choice in the city.
A buyer gives your lead photo about a second and a half. Straight verticals, windows that aren’t white rectangles, and a lens that tells the truth about size.
Wide shots explain the property, detail shots explain the quality, and most galleries get the ratio wrong. The test: will this object still be here after closing?
There’s no universal number. There’s a floor below which buyers get suspicious and a ceiling above which they stop looking. Rough ranges by property type.
Every seller you pitch already looked at your last few listings before the meeting. Your photography markets the property, and it markets you.
Shoots don’t run long because of the photography. They run long because of something an email a week earlier would have settled. COIs, access, deliverables, and features worth flagging.
Turn them all on, turn off the ceiling fan, and fix the mismatched bulbs. The ten minutes of prep with the highest return in the whole process.
She had cleaned. Then I opened the bathroom and found every bottle and towel in the apartment stacked in the tub. Here is what actually comes out before a shoot.
Built to forward to a seller. Send it a week out, not the night before, because half of it takes a trip to the hardware store.