Listing Photography

Sellers see a gray sky and want to reschedule. Almost always the answer is no. Overcast is a free softbox. Here is when it actually matters.

Everything else in your listing is downstream of one image, seen at thumbnail size on a phone. Why the default exterior shot is often the wrong choice in the city.

A buyer gives your lead photo about a second and a half. Straight verticals, windows that aren’t white rectangles, and a lens that tells the truth about size.

Wide shots explain the property, detail shots explain the quality, and most galleries get the ratio wrong. Here’s how to fix it.

There’s no universal number. There’s a floor below which buyers get suspicious and a ceiling above which they stop looking. Rough ranges by property type.