Wide Shots vs. Detail Photos in Real Estate Photography
Wide shots explain the property, detail shots explain the quality, and most galleries get the ratio wrong. The test: will this object still be here after closing?
Wide shots explain the property, detail shots explain the quality, and most galleries get the ratio wrong. The test: will this object still be here after closing?
There’s no universal number. There’s a floor below which buyers get suspicious and a ceiling above which they stop looking. Rough ranges by property type.
Every seller you pitch already looked at your last few listings before the meeting. Your photography markets the property, and it markets you.
Shoots don’t run long because of the photography. They run long because of something an email a week earlier would have settled. COIs, access, deliverables, and features worth flagging.
Turn them all on, turn off the ceiling fan, and fix the mismatched bulbs. The ten minutes of prep with the highest return in the whole process.
She had cleaned. Then I opened the bathroom and found every bottle and towel in the apartment stacked in the tub. Here is what actually comes out before a shoot.
Built to forward to a seller. Send it a week out, not the night before, because half of it takes a trip to the hardware store.
Almost every buyer sees the apartment on a phone first. That’s the whole argument, and it doesn’t need any inflation beyond that.
The single best predictor of a good shoot isn’t the apartment or the light. It’s whether somebody told the seller what to expect.